What we’re learning by operating.
Working notes on AI-first marketing — from the people doing the work, not watching it.
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“What’s your minimum engagement?” The honest answer.
A coaching cadence from CHF 3,500 a month, 90 days minimum — plus ad-hoc specialist tasks billed by the hour, no fixed…
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You get one invoice. Here’s what happens behind it.
We’re a network of independent specialists, not an agency payroll. One contract, one invoice, one spokesperson — and full transparency on who…
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Entering a new market? Ask us how, not who.
“Do you have a salesperson for France?” is the wrong question. The right one: “How would you approach our market entry —…
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Yes, we cover maternity and sick-leave gaps. More pragmatically than you’d think.
Someone’s out for six months? We cover the tasks, not the job title — inside the existing budget line, output over hours,…
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Meta will make your ads for you. Decide what you’re still paying for.
Meta’s end-to-end AI creative suite is rolling out — it learns your brand from your ad library and drafts the work. What’s…
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The second audience: an AI agent reads your website before the customer does
Agent use for brand interactions is projected to jump from 19% to 46% of consumers by year end. Your next visitor may…
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Google now takes your targets literally. Most accounts aren’t ready.
Since 17 August, budget-limited campaigns deliver at the target you typed in — not the better number Smart Bidding was quietly finding.…
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Local visibility for health practices: reviews, maps and AI answers
Patients now ask maps and AI assistants. How clinics stay the answer — profiles, reviews, structured data.
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Filling a 3–6 month marketing capacity gap without a bad hire
Parental leave, a new initiative, a market test: covering a defined gap without a rushed permanent hire.
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EdTech growth after the boom: retention maths beats acquisition spend
Post-boom EdTech wins on retention economics, not bigger budgets. Where the growth work actually is.