Insights
Category: Field notes
-
Local visibility for health practices: reviews, maps and AI answers
Patients now ask maps and AI assistants. How clinics stay the answer — profiles, reviews, structured data.
-
Patient acquisition for dental and aesthetic clinics: the funnel is the easy part
Ads and landing pages are the easy 20%. Call handling, no-shows and follow-up decide the rest.
-
The coordinator model: one strong person plus an operating partner
Too lean for a full team, too ambitious for none: one strong internal coordinator plus an external engine.
-
The 14-day baseline: what we look at first inside a new engagement
Two days inside your business, twelve days to a plan. What we actually look at — and what we deliberately ignore.