Category: Field notes
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“What’s your minimum engagement?” The honest answer.
A coaching cadence from CHF 3,500 a month, 90 days minimum — plus ad-hoc specialist tasks billed by the hour, no fixed…
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Yes, we cover maternity and sick-leave gaps. More pragmatically than you’d think.
Someone’s out for six months? We cover the tasks, not the job title — inside the existing budget line, output over hours,…
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Google now takes your targets literally. Most accounts aren’t ready.
Since 17 August, budget-limited campaigns deliver at the target you typed in — not the better number Smart Bidding was quietly finding.…
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Local visibility for health practices: reviews, maps and AI answers
Patients now ask maps and AI assistants. How clinics stay the answer — profiles, reviews, structured data.
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Patient acquisition for dental and aesthetic clinics: the funnel is the easy part
Ads and landing pages are the easy 20%. Call handling, no-shows and follow-up decide the rest.
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The coordinator model: one strong person plus an operating partner
Too lean for a full team, too ambitious for none: one strong internal coordinator plus an external engine.
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The 14-day baseline: what we look at first inside a new engagement
Two days inside your business, twelve days to a plan. What we actually look at — and what we deliberately ignore.