Author: Remco Livain
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Local visibility for health practices: reviews, maps and AI answers
Patients now ask maps and AI assistants. How clinics stay the answer — profiles, reviews, structured data.
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Filling a 3–6 month marketing capacity gap without a bad hire
Parental leave, a new initiative, a market test: covering a defined gap without a rushed permanent hire.
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EdTech growth after the boom: retention maths beats acquisition spend
Post-boom EdTech wins on retention economics, not bigger budgets. Where the growth work actually is.
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Patient acquisition for dental and aesthetic clinics: the funnel is the easy part
Ads and landing pages are the easy 20%. Call handling, no-shows and follow-up decide the rest.
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Marketing a clinic chain: what health and beauty brands should automate first
Multi-location health and beauty brands drown in repeatable work. The automation order that actually works.
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Embedded specialists vs. freelancer marketplaces: who owns the outcome?
A marketplace sells you a profile. A partner owes you an outcome. The difference shows up in month two.
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The coordinator model: one strong person plus an operating partner
Too lean for a full team, too ambitious for none: one strong internal coordinator plus an external engine.
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How to restructure a 5–25 person marketing team without betting the quarter
Baseline, parallel-run, then commit. A staged restructuring that never puts the quarter’s numbers at risk.
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Five marketing tasks AI already does better than a junior team
Where AI beats a junior team today — and the two places it still loses badly.
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Your agency retainer is buying management, not marketing
Account managers, traffic managers, project managers — where the retainer actually goes, and what paying operators directly changes.