Insights
Author: Remco Livain
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What an AI-first marketing team actually looks like on a Tuesday
Forget the keynote version. Hour by hour, what actually changes when a team works AI-first — and what stays human.
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Why your next marketing hire probably shouldn’t be a hire
Ramp time, overhead, skill half-life: the maths on a permanent hire changed. When an embedded operator beats a headcount.
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The 14-day baseline: what we look at first inside a new engagement
Two days inside your business, twelve days to a plan. What we actually look at — and what we deliberately ignore.